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LucidEra Lead Insight

 

“With LucidEra Lead Insight we’re seeing our business in ways that simply were not possible in the past without embarking in costly and time-consuming data warehousing initiatives.”

– Renae Penner, Business Systems Analyst, Quantum.

 

LucidEra Lead Insight is an on-demand application that contains over 65 prebuilt metrics focused on the quality and performance of your marketing leads and how effectively they are converting to opportunities and ultimately to closed business.

  • Identify and focus on the right leads
  • Develop integrated sales & marketing programs
  • “Close the loop” with the metrics that drive bottom-line performance

LucidEra Lead Insight Key Features:

  • Historical trending analysis by lead sources, campaign members, owners, and territories
  • Built-in lead performance metrics by individual sales reps or market segments (average time to close, win rates, deal size, etc.)
  • Comprehensive sales and marketing performance scorecards - from the time leads comes into Salesforce.com, to the time a customer is billed

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Lead Insight Overview

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Lead Insight.

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VIEW SCREENSHOTS
Lead Rep Scorecard

Lead Rep ScorecardKnow more
about sales rep performance
with closed-loop lead reporting.

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Lead Performance by Industry
Lead Performance by IndustryKnow where to invest your marketing budget and get a clear picture
of lead conversion.

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Effectiveness of Campaign Combinations
Effectiveness of Campaign CombinationsUnderstand the combination of campaigns that most successfully convert
to opportunities and eventually close.

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