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LucidEra Delivers On-Demand Lead Insight to Salesforce.com Customers

SaaS Analytic Application Accelerates Collaboration between Sales and Marketing by Identifying
which Activities Lead to Real Sales Success

SAN MATEO, Calif., – June 25, 2008 – LucidEra, the fastest growing business analytics-as-a-service company, today announced LucidEra Lead Insight™ – an analytic application that directly aligns marketing programs with sales success. LucidEra Lead Insight™ is an on-demand application that contains over 65 prebuilt metrics focused on the quality and performance of your marketing leads and how effectively they are converting to opportunities and ultimately to closed business.

“Marketing departments have always relied upon analytics to justify their expenses and prove the return on investment (ROI) of their programs, but there’s a disconnect between lead generation initiatives and what the sales team actually does with the leads they receive,” said Denis Pombriant, managing principle at Beagle Research. “By shining a light on the critical dimension of lead conversion and delivering current and historical analytics as an on-demand service, LucidEra is helping companies of all sizes to realize their Sales 2.0 ambitions.”

LucidEra Lead Insight™ builds stronger ties and “closes the loop” between sales and marketing teams by identifying which marketing activities lead to the best “sales-ready” leads that are most likely to become customers.

LucidEra Lead Insight™ allows sales and marketing managers to:

  • Quickly spot trends on lead sources, campaigns, owners, and territories as well as interact with higher-level groupings of transactional Salesforce.com data.
  • Measure conversion rates by individual sales rep or segments using average time to close, win rates and other built-in lead performance metrics.
  • Optimize and improve sales process – from the time a lead comes into the CRM system, to the time a customer is billed with best-practice lead aging and cycle time analytics.

“In just a few days we’ve gotten tremendous value from LucidEra Lead Insight’s sales rep scorecards and we’re now doing dynamic reporting and historical analysis on lead performance by source, region, product line, and cycle times,” said Renae Penner, Business Systems Analyst, Quantum. “With LucidEra Lead Insight™ we’re seeing our business in ways that simply were not possible in the past without embarking in costly and time-consuming data warehousing initiatives.”

“For many companies the front-end of the sales funnel is often more like a “sales sieve” as marketing dollars are wasted on lead generation activities that don’t have a direct correlation to closed business,” said Ken Rudin, CEO and cofounder of LucidEra. “The best sales managers understand that they must look beyond simple metrics such as lead count and quota attainment to compete and win. Previously, companies had to implement complex on-premise reporting and analysis solutions to get the insight required to align sales and marketing managers. With LucidEra Lead Insight™, best practice lead analysis is available as a simple to use on-demand solution available to companies of any size.”

Product Pricing and Availability
LucidEra Lead Insight™ will be generally available this month as a standalone analytic application or it can snap together with LucidEra Pipeline Insight and LucidEra Order Insight as part of LucidEra Enterprise. For more information please visit www.lucidera.com.

About LucidEra
LucidEra is breaking down the traditional barriers to business intelligence adoption by delivering business analytics as an on-demand service. LucidEra customers are no longer flying blind when it comes to pipeline visibility and achieving new levels of sales success thanks to dynamic reporting and analysis that is simple to set up, simple to use, and simple to buy. No More Excuses. No More Surprises. Know More with LucidEra. Visit http://www.lucidera.com or call 1-866-392-8008.