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Serena Shifts to SaaS with On-Demand Business Visibility from LucidEra

LucidEra’s Analytic Mash-up with Salesforce.com Helps fuel Growth of Serena’s Business

SAN MATEO, Calif., – May 28, 2008 – LucidEra, the leading provider of simple-to-set-up and simple-to-use business analytics-as-a-service for sales, operations, and finance managers, today announced that Serena Software is taking advantage of LucidEra for Salesforce.com to track and analyze pipeline performance trends and increase the productivity of their sales team. Serena continues to see tremendous growth and customer success for their business mash-ups and LucidEra’s analytic mash-up with Salesforce (NYSE: CRM) allows them to get interactive, trend-based answers about strengths and risks in their pipeline, sales people, and sales processes, instead of just static transactional reports.

Serena is a leader in productivity software for Enterprises and the business people within them. As a means of continuing their innovative and growing software-as-a-service (SaaS) product lines, as well as building their internal infrastructure on SaaS applications, Serena chose LucidEra to improve forecast accuracy, pipeline visibility, and get more value from their CRM investment.

“As we deliver new innovative products to new markets and our sales force evolves, we need a clear understanding of our sales pipeline and we need applications that help us improve the overall productivity of our sales organization,” said Eric Johnson, Vice President of WW Business Operations, at Serena. “LucidEra’s pre-built analytic applications will help improve sales execution by creating dynamic snapshots of the opportunities in our pipeline so we can easily perform comparisons to prior months and quarters. With LucidEra we’re able to track, understand, and manage overall success and growth at each stage of the sales cycle.”

Prebuilt sales analytic applications including pipeline snapshots, a powerful on-demand business intelligence platform, and a simple to use interface, were a few of the key selection criteria when Serena chose an analytics solution to use in conjunction with Salesforce.com. As a result, Serena is using LucidEra daily in order to evaluate sales execution and determine next steps in moving their sales pipeline forward, while maximizing customer success. With LucidEra, Serena’s sales management and operations can see what’s moving in, what’s moving out, and what’s changed over time.

Before using LucidEra, Serena’s sales operations team would manually track sales pipeline yields. The team found itself manually building reports in Excel to understand yield by product area, a process that was inflexible, time-consuming, and which did not provide the visibility and value they needed to accelerate their sales growth. LucidEra now provides the company’s sales effectiveness team with detailed snapshots of how opportunities move through the sales pipeline, giving Serena a baseline of historical data to better understand the correlation between sales at the start and end of each quarter.

“We are able to provide Serena Software with the critical ability to continually and interactively assess the strength of their pipeline, people, and processes, allowing them to evaluate sales goals and provide resources and sales support where it’s needed and when it’s needed,” said Ken Rudin, chief executive officer of LucidEra. “Business analytics is directly correlated to the overall success of a sales team, and through our on-demand solution we have been able to help companies reduce the risk in their pipeline and increase the predictability of their sales forecasts.”

About Serena Software, Inc.
Serena Software, Inc. provides services to make Enterprises and the business people within them more productive. More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions delivered either on premise or on demand, to provide visibility and efficiency to the application development process. The company provides software services such as Serena® Mariner® (Project & Portfolio Management), Serena Business Mashups and Serena® Dimensions® (Change & Requirements Management), and will be providing Agile Lifecycle Management tools in the near future. Serena is headquartered in Redwood City, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit www.serena.com.

About LucidEra
LucidEra is breaking down the traditional barriers to business intelligence adoption by delivering business analytics as an on-demand service. LucidEra customers are no longer flying blind when it comes to pipeline visibility and achieving new levels of sales success thanks to dynamic reporting and analysis that is simple to set up, simple to use, and simple to buy. No more excuses. No more surprises. Know more with LucidEra. Visit https://www.lucidera.com or call 1-866-392-8008.