Home >> Solutions >> By Role >> Marketing

Marketing

 

“By shining a light on the critical dimension of lead conversion and delivering current and historical analytics as an on-demand service, LucidEra is helping companies of all sizes to realize their Sales 2.0 ambitions.”

Denis Pombriant, managing principle at Beagle Research

 
Sales Manager   Sales Operations   Finance   Marketing   IT

 

Successful marketers understand the importance of measurement. Unfortunately for many companies, the famous John Wanamaker quote about not knowing which half of your marketing spend is wasted still rings true. LucidEra analytic solutions for marketing managers are designed to “close the loop” between sales and marketing teams by identifying which marketing activities lead to the best “sales-ready” leads that are most likely to become customers.

LucidEra Lead Insight™ allows both sales and marketing managers to:

  • Quickly spot trends on lead sources, campaigns, owners, and territories as well as interact with higher-level groupings of transactional Salesforce.com data.
  • Measure conversion rates by individual sales rep or segments using average time to close, win rates and other built-in lead performance metrics.
  • Optimize and improve sales process – from the time a lead comes into the CRM system, to the time a customer is billed with best-practice lead aging and cycle time analytics.

Is Your Sales Funnel More Like a Sales Sieve?

Is Your Sales Funnel More Like a Sales Sieve?]

For many companies the front-end of the sales funnel is often more like a “sales sieve” as marketing dollars are wasted on lead generation activities that don’t have a direct correlation to closed business. In the past, companies had to implement complex on-premise business intelligence solutions to get the insight required to align sales and marketing managers. With LucidEra, best practice lead analysis is available as simple-to-use on-demand solution available to companies of any size.