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Marketing Questions

LucidEra Lead allows sales and marketing managers to quickly spot trends, measure conversion rates by individual sales rep or segments taking advantage of lead performance metrics, and optimize and improve the end-to-end sales process - from the time a lead comes into the CRM system, to the time a customer is billed. Here are some of the questions that marketing managers can get answer in order to “close the loop” with sales:

• What is the quality of our leads based on sales win rates, opportunities created, and other conversion metrics?
• Which marketing activities should we invest in? (Events? Whitepapers? Search Marketing?)
• How do we improve the quality of our leads without increasing our marketing spend?
• Where are the bottlenecks in the lead cycle? Where leads are stuck?
• Which sales reps have the best leads performance?
• How can we generate more qualified leads for the same marketing dollars?
• Which segments should we target to improve our return on investment?
• How can we close more deals without an increase in marketing spend?
• Why is our average selling price the highest in industries or geographies where we have the most leads?
• Where should we run telemarketing programs to unlock the pent-up demand based a high number of lead companies and high average days since last activity?

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