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Sales Operations

 

Over the last few years the role of sales operations has moved from passing leads from the Web to sales and partners, to developing business strategies that have a direct impact on bottom-line performance. Sales operations managers are now responsible for everything from negotiating sales quotas, compensation, and incentives, to market segmentation, positioning, and pipeline management. Without the right information at their fingertips and business visibility across the business, sales operations managers cannot succeed.

Focused analytic solutions from LucidEra help sales operations managers get out of “Excel Hell” and measure what needs to be managed with built-in best practice metrics and a simple-to-use and simple-to-set-up reporting and analysis interface.

Tired of “Stare and Compare” in Excel

For most companies, sales and customer data is scattered across disparate transactional systems, and the prospect of building a data warehouse to bring it all together for analysis is daunting. As a result, sales operations managers waste hours a day pulling data into complex spreadsheets in the hopes of managing the sales pipeline and measuring and evaluating sales performance. Isn’t it time to move from tactical report writing to strategic business analysis?

If you’re in sales operations and looking to go from static cut-and-paste reporting in Excel to dynamic point-and-click analysis across systems on the Web, find out more about LucidEra’s focused analytic applications today.